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ISBN
| 9781461415534 |
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DDC
| 658.87 |
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Tác giả CN
| Kandampully, Jay |
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Nhan đề
| Service management : The new paradigm in retailing / Jay Kandampully |
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Thông tin xuất bản
| New York : Springer Science, 2012 |
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Mô tả vật lý
| xxxii, 315 pages. : illustrations (some color) ; cm. |
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Tóm tắt
| With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing. |
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Từ khóa tự do
| Industrial Management |
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Từ khóa tự do
| Management Science |
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Từ khóa tự do
| Affaires |
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Từ khóa tự do
| Business Economics |
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Khoa
| Khoa Cơ khí - Điện - Điện tử - Ô tô |
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Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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|---|
| 245 | |aService management : |bThe new paradigm in retailing / |cJay Kandampully |
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| 260 | |aNew York : |bSpringer Science, |c2012 |
|---|
| 300 | |axxxii, 315 pages. : |billustrations (some color) ; |ccm. |
|---|
| 520 | |aWith a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing. |
|---|
| 541 | |aMua |
|---|
| 653 | |aIndustrial Management |
|---|
| 653 | |aManagement Science |
|---|
| 653 | |aAffaires |
|---|
| 653 | |aBusiness Economics |
|---|
| 690 | |aKhoa Cơ khí - Điện - Điện tử - Ô tô |
|---|
| 691 | |aCông nghệ kỹ thuật ô tô |
|---|
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|---|
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