|
Dòng
|
Nội dung
|
|
1
|
Electronic commerce / Gary P. Schneider
Australia : Cengage Learning, 2017
xxii, 598 pages : color illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.05
This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
Số bản sách:
(1)
Tài liệu số:
(1)
|
|
2
|
Electronic commerce /Gary P. Schneider
Boston, MA :Course Technology, Cengage Learning,2007
xxiv, 624 p. :ill. (chiefly col.) ;24 cm
Ký hiệu phân loại (DDC): 658.84
Số bản sách:
(2)
Tài liệu số:
(0)
|
|
|
|
|