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AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch
Cham, Switzerland : Palgrave Macmillan, 2019
xix, 271 pages : illustrations (some color), charts, tables ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in a more efficient and smarter way
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