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Banking on gigital growth : The strategic marketing manifesto to transform financial brands / James Robert Lay
Texas : Lioncrest Publishing, 2020
280 pages.
Ký hiệu phân loại (DDC): 332
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader—not a cost center.
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