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Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Forest R. David
Pearson Upper Saddle River, 2018
666 pages ; 28 cm.
Ký hiệu phân loại (DDC): 658.4012
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT 1. The Nature of Strategic Management PART 2: STRATEGY FORMULATION 2. Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION 7. Implementing Strategies: Management and Marketing Issues 8. Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE 9. Strategy Evaluation and Governance \ PART 5: KEY STRATEGIC MANAGEMENT TOPICS 10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility 11. Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
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Strategic management : text & cases / Gregory G. Dess...[et al]
New York, NY : McGraw-Hill Education, 2019
580, C273, I42 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.4
Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
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