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Finance for normal people : how investors and markets behave / Meir Statman
New York, NY : Oxford University Press, 2017
471 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 332
"Finance for Normal People teaches behavioral finance to people like you and me - normal people, neither rational nor irrational. We are consumers, savers, investors, and managers - corporate managers, money managers, financial advisers, and all other financial professionals. The book guides us to know our wants-including hope for riches, protection from poverty, caring for family, sincere social responsibility and
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