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Strategic management for tourism communities : bridging the gaps / Peter E Murphy; Ann E Murphy
Clevedon ; Buffalo : Channel View Publications, 2004.
456 pages. : illustrations
Ký hiệu phân loại (DDC): 910.684
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.
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