Dòng Nội dung
1
Atlas of orthodontic case reviews /Marjan Askari, Stanley A. Alexander
Hoboken, NJ : Wiley, 2017
xv, 259 pages. : illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 617.643
Atlas of Orthodontic Case Reviews offers a comprehensive resource to the treatment of orthodontic malocclusions with a case-based approach.-Discusses and illustrates the treatment of orthodontic malocclusions using actual clinical cases -Presents more than 800 clinical photographs showing the stages of each treatment, to act as a visual reference -Includes a description of each malocclusion, an explanation of the desired treatment outcomes, an account of the changes, and review questions for each case
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2
Digital dentistry : a step-by-step guide and case atlas / Arthur R. G. Cortes (editor)
Hoboken, NJ : John Wiley & Sons, 2022
xvi, 382 pages. : illustrations (chiefly color) ; 29 cm.
Ký hiệu phân loại (DDC): 617.6
Digital Dentistry: A Step-by-Step Guide and Case Atlas provides basic information on the use of digital resources to find a diagnosis, create a treatment plan, and execute that strategy within different dental specialisms.
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3
Essentials of strategic management : the quest for competitive advantage / John Gamble, Arthur A. Thompson, Margaret Ann Peteraf
New York, NY, : McGraw-Hill LLC, 2024
xliii, 430 pages. : color illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.4
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4
Event management and sustainability / [Edited by] Razaq Raj, James Musgrave
Wallingford, UK ; Cambridge, MA : CABI, 2009
282 p. : illustrations
Ký hiệu phân loại (DDC): 394.2068
This book discusses concepts of sustainable management and how it relates to various sectors within the events industry. It illustrates the fundamental importance of local communities, businesses and interested stakeholders in relation to future events in regional, national and international locations. Historical and documented reports supplement this area. The book focuses on international governing bodies and national government strategic objectives as the cornerstone for sustainable development in the events sector. The relationship between these strategic objectives and on-the-ground operational responsibilities is presented using research by contributing authors and accredited organizations to add scope and depth to the publication. The book consists of 24 chapters presented in five parts: concepts of sustainability within the events sector, economic, social and environmental impacts of events, management models and feasibility of sustainable events, and case studies of sustainable events. The book is intended to support practitioners in their operational and administrative duties and to educate undergraduates/postgraduates within their industry sectors throughout the UK and on an international basis.
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5
Marketing strategy : Text and cases / O. C. Ferrell, Michael Hartline, Bryan W. Hochstein
Boston, MA : Cengage, 2022
xix, 536 pages : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.8
"Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies."
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