|
Dòng
|
Nội dung
|
|
1
|
|
|
2
|
Destination marketing organisations / Steven Pike
Amsterdam ; Oxford : Elsevier, 2004
248 pages.
Ký hiệu phân loại (DDC): 338.4791
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
3
|
Pink tourism : holidays of gay men and lesbians / Howard L Hughes
Wallingford : CABI, 2006.
242 p. : illustrations
Ký hiệu phân loại (DDC): 910.688
This book is a study of gay and lesbian tourism from, primarily, a marketing perspective, but it also examines how marketing activity engages with and affects social issues relating to homosexuality. The book covers: the nature of homosexuality and some features of gay and lesbian life that bear upon tourism and marketing; the holiday profiles of both gay men and lesbians; the supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to destination choice including host reactions; and appropriate marketing strategies. The book has 9 chapters and a subject index.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
4
|
Questioning the assessment of research impact : illusions, myths and marginal sectors / Rhodri Thomas
Cham, Switzerland : Palgrave Macmillan, 2018
141 p.
Ký hiệu phân loại (DDC): 338.4791072
'This is quite simply a brilliant book, offering a critical analysis of impact and REF which is long overdue ... It is a must-read for anyone seeking to understand how and why the growing need to show a particular kind of impact from research is restructuring academia; this new agenda has far reaching consequences for critical researchers, so-called marginal subjects and for everyday working cultures in academic departments.' -Professor Rosaleen Duffy, University of Sheffield, UK This book provides the first comprehensive assessment of non-academic research impact in relation to a marginal field of study, namely tourism studies. Informed by interviews with key informants, ethnographic reflections on the author's extensive work with trade and professional associations, and various secondary data, it paints a picture of inevitable research policy failure. This conclusion is justified by reference to ill-founded official conceptualisations of practitioner and organisational behaviour, and the orientation and quality of tourism research. The author calls for a more serious consideration of research-informed teaching as a means of creating knowledge flows from universities. Research with greater social and economic impact might then be achievable. This radical assessment will be of interest and value to policy makers, university research managers and tourism scholars. Rhodri Thomas is Professor of Tourism and Events Policy and Dean of the School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
5
|
The business of tourism / J Christopher Holloway, Claire Humphreys, Rob Davidson
Harlow, England ; New York : Financial Times/Prentice Hall, 2009
794 p. : illustrations
Ký hiệu phân loại (DDC): 910.68
An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in tourism.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|