Dòng Nội dung
1
Destination Marketing and Management : Theories and Applications / Y. Wang, A. Pizam editors
United Kingdom : CABI, 2011
380 p. : ill. ; 26 cm.
Ký hiệu phân loại (DDC): 910.688
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.
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2
Inframarginal economics / Xiaokai Yang, Wai-Man Liu
New Jersey : World Scientific, 2009
xx, 904 pages. : illustrations. ; 24 cm.
Ký hiệu phân loại (DDC): 330.1
This research monograph provides systematic and comprehensive materials for applying inframarginal analysis to study a wide range of economic phenomena. The analysis is based on a new overarching framework to resurrect the classical notion of division of labor and specialization, which is an essential source of increasing a nation's wealth. The framework absorbs many classical and neo-classical insights in a general equilibrium analysis and explains many micro- and macro-phenomena. Many areas of the discipline that have been customarily treated as separate branches can now be analyzed systemat
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