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Digital business and e-commerce management / Dave Chaffey; Tanya Hemphill; David Edmundson-Bird
Harlow, England ; New York : Pearson, 2019.
xxxvii, 640 pages. : colour illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658.872
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world."
Số bản sách: (3) Tài liệu số: (0)
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Digital business and e-commerce management :strategy, implementation and practice /Dave Chaffey
Harlow, England ;Pearson,2015
xxxi, 660 p. ;27 cm.
Ký hiệu phân loại (DDC): 658.872
Số bản sách: (1) Tài liệu số: (1)
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Electronic commerce /Gary P. Schneider
Boston, MA :Course Technology, Cengage Learning,2007
xxiv, 624 p. :ill. (chiefly col.) ;24 cm
Ký hiệu phân loại (DDC): 658.84
Số bản sách: (2) Tài liệu số: (0)
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Electronic commerce /Gary P. Schneider.
Australia : Cengage Learning, 2015
xxii, 602 pages : illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 381.142
Số bản sách: (5) Tài liệu số: (0)
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The complete e-commerce book : design, build & maintain a successful Web-based business / Janice Reynolds
San Francisco : CMP Books ; Berkeley, Calif. : Distributed to the Book trade in the U.S. by Publishers Group West, 2004
v, 374 pages. : illustrations ; 23 cm.
Ký hiệu phân loại (DDC): 658.872
This text explains every aspect of building a successful e-commerce operation, from planning and strategy through implementation, marketing, and customer service.
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