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Designing future-oriented airline businesses / Nawal K. Taneja
New York, London : Routledge,Taylor and Francis, 2016
240 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 387.7
Aiming to address the ongoing challenges and opportunities facing all generations of airlines, it challenges and encourages airline managers to delve deeper into new ways of doing business. ,it provides a framework for identifying and developing strategies and capabilities, and implementing them effectively and efficiently, to change the focus from cost reduction to revenue enhancement and from profit competitive advantage to comparative advantage.
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