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The aging consumer : perspectives from psychology and marketing / Aimee Drolet, Carolyn Yoon (editor)
New York, NY : Routledge, 2021
xxxii, 347 pages : illustrations ; 22 cm.
Ký hiệu phân loại (DDC): 658.83
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
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