Dòng Nội dung
1
Aviation and tourism : implications for leisure travel / [edited by] Anne Graham; Andreas Papatheodorou; P Forsyth
Aldershot, Hampshire, England ; Burlington, VT : Ashgate, 2008
409 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Số bản sách: (0) Tài liệu số: (1)
2
Corporate rivalry and market power : competition issues in the tourism industry / [Edited by] Andreas Papatheodorou
London : I.B. Tauris, 2006.
225 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Conventional wisdom paints a picture of the tourism industries as made up of many small and medium enterprises with no strategic behaviour. The reality, however, is different: in addition to these small and medium enterprises a powerful oligopoly of service providers and intermediaries has emerged, employing sophisticated techniques of corporate rivalry to enhance their position and exercise market power. "Corporate Rivalry and Market Power" is the first work to investigate this reality and to provide an integrated perspective on competition issues in tourism. The work begins with an.
Số bản sách: (0) Tài liệu số: (1)