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ISBN ‎9781292449364
DDC 658.8
Tác giả CN Kotler, Philip
Nhan đề Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Lần xuất bản 19th ed.
Thông tin xuất bản Harlow, Essex, United Kingdom : Pearson, 2024
Mô tả vật lý 768 pages. : color illustrations ; 28 cm.
Phụ chú Previous edition: 2019
Tóm tắt Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.
Từ khóa tự do Marketing-Management
Từ khóa tự do Service industries-Marketing
Từ khóa tự do Marketing
Từ khóa tự do Management
Từ khóa tự do Business
Khoa Khoa Ngoại ngữ
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Armstrong, Gary
Tác giả(bs) TT Balasubramanian, Sridhar
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245 |aPrinciples of marketing / |cPhilip Kotler, Gary Armstrong, Sridhar Balasubramanian
250 |a19th ed.
260 |aHarlow, Essex, United Kingdom : |bPearson, |c2024
300|a768 pages. : |bcolor illustrations ; |c28 cm.
500|aPrevious edition: 2019
520 |aPrinciples of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.
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691|aQuản trị kinh doanh
700|aArmstrong, Gary
710|aBalasubramanian, Sridhar
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