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  • Ký hiệu PL/XG: 658.812 P3141
    Nhan đề: Customer Relationship Management :
ISBN 9781953349644
DDC 658.812
Tác giả CN Pearce, Michael
Nhan đề Customer Relationship Management : How To Develop and Execute / Michael Pearce
Lần xuất bản First edition
Thông tin xuất bản New York : Business Expert Press, 2021
Mô tả vật lý 245 pages ; 23 cm.
Tóm tắt CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
Từ khóa tự do Brand positioning
Từ khóa tự do CRM strategy
Từ khóa tự do Customer centric business model
Khoa Khoa Quản trị Du lịch
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aPearce, Michael
245 |aCustomer Relationship Management : |bHow To Develop and Execute / |cMichael Pearce
250 |aFirst edition
260 |aNew York : |bBusiness Expert Press, |c2021
300 |a245 pages ; |c23 cm.
520 |aCRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
653 |aBrand positioning
653 |aCRM strategy
653 |aCustomer centric business model
690 |aKhoa Quản trị Du lịch
691 |aQuản trị khách sạn
852 |aThư Viện Đại học Nguyễn Tất Thành
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/650 quanlyvadichvuphuthuoc/anhbiasach/49808_customerrelationshipthumbimage.jpg
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