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  • Ký hiệu PL/XG: 658.8342 A639
    Nhan đề: APA handbook of consumer psychology /
ISBN 9781433836428
DDC 658.8342
Nhan đề APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)
Thông tin xuất bản Washington, DC : American Psychological Association, 2022
Mô tả vật lý xxvi, 778 pages. : illustrations ; 29 cm.
Tùng thư APA handbooks in psychology
Tóm tắt The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior
Từ khóa tự do Attitudes
Từ khóa tự do Psychology
Từ khóa tự do Consumer behavior
Từ khóa tự do Consumers
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Huber, Joel
Tác giả(bs) CN Kahle, Lynn R.
Tác giả(bs) CN Lowrey, Tina M.
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245 |aAPA handbook of consumer psychology / |cLynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)
260 |aWashington, DC : |bAmerican Psychological Association, |c2022
300 |axxvi, 778 pages. : |billustrations ; |c29 cm.
490 |aAPA handbooks in psychology
520 |aThe APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior
541 |aMua
653 |aAttitudes
653 |aPsychology
653 |aConsumer behavior
653 |aConsumers
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị kinh doanh - TS
700 |aHuber, Joel|eeditor
700 |aKahle, Lynn R.|eeditor
700 |aLowrey, Tina M.|eeditor
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