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ISBN 9781292318103
DDC 658.8342
Tác giả CN Solomon, Michael R.
Nhan đề Consumer behavior : buying, having, and being / Michael R. Solomon
Lần xuất bản 13th ed.
Thông tin xuất bản Harlow, England : Pearson, 2020
Mô tả vật lý 640 pages. : illustrations (some color) ; 28 cm.
Phụ chú Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education © 2020
Tóm tắt Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
Từ khóa tự do Marketing
Từ khóa tự do Consumer behavior
Từ khóa tự do Research
Từ khóa tự do Planning
Từ khóa tự do Market surveys
Từ khóa tự do Consumers
Từ khóa tự do Psychological aspects
Khoa Khoa Quản trị Kinh doanh
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245 |aConsumer behavior : |bbuying, having, and being / |cMichael R. Solomon
250 |a13th ed.
260 |aHarlow, England : |bPearson, |c2020
300 |a640 pages. : |billustrations (some color) ; |c28 cm.
500 |a Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education © 2020
520 |aConsumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
541 |aMua
653 |aMarketing
653 |aConsumer behavior
653 |aResearch
653 |aPlanning
653 |aMarket surveys
653|aConsumers
653|aPsychological aspects
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị nguồn nhân lực
852|a300|bQ12_Kho Mượn_02|j(1): 089872
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1 089872 Q12_Kho Mượn_02 658.8342 S6891 Sách mượn tại chỗ 1

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