TRA CỨU
thông tin biểu ghi
ISBN 9780134734828
DDC 658.83
Tác giả CN Schiffman, Leon G.
Nhan đề Consumer behaviour / Leon G Schiffman; Joseph Wisenblit
Lần xuất bản 12th ed.
Thông tin xuất bản New York, NY : Pearson, 2019
Mô tả vật lý xxix, 478 pages. : illustrations (chiefly color) ; 29 cm.
Tóm tắt Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Thuật ngữ chủ đề Consumer behavior
Từ khóa tự do Marketing
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Wisenblit, Joseph
Địa chỉ 300Q12_Kho Mượn_02(1): 085094
000 00000nam#a2200000u##4500
00133397
0022
004153C5C4A-A24E-4A0E-AB80-EE39182558A3
005202308101849
008211123s2019 nyu eng
0091 0
020 |a9780134734828|c5900000
039|a20230810184908|bquyennt|c20230313143834|dquyennt|y20211123095047|znghiepvu
040 |aNTT
041 |aeng
044 |anyu
082 |a658.83|bS333|223
100 |aSchiffman, Leon G.
245 |aConsumer behaviour / |cLeon G Schiffman; Joseph Wisenblit
250 |a12th ed.
260 |aNew York, NY : |bPearson, |c2019
300 |axxix, 478 pages. : |billustrations (chiefly color) ; |c29 cm.
520 |aStrategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
541 |aMua
650 |aConsumer behavior
653 |aMarketing
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị nguồn nhân lực
691|aQuản trị kinh doanh
691|aKinh doanh quốc tế
692 |aCustomer behavior
700 |aWisenblit, Joseph
852|a300|bQ12_Kho Mượn_02|j(1): 085094
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/650 quanlyvadichvuphuthuoc/anhbiasach/33397_consumer behaviorthumbimage.jpg
890|a1|b5|c0|d0
Dòng Mã vạch Nơi lưu S.gọi Cục bộ Phân loại Bản sao Tình trạng Thành phần Đặt chỗ
1 085094 Q12_Kho Mượn_02 658.8342 S333 Sách mượn tại chỗ 1

Không có liên kết tài liệu số nào