 |
ISBN
| 9781292269245 | |
DDC
| 658.8342 | |
Tác giả CN
| Schiffman, Leon G. | |
Nhan đề
| Consumer behavior / Leon G Schiffman; Joseph Wisenblit | |
Lần xuất bản
| 12th ed. | |
Thông tin xuất bản
| New York, NY : Pearson, 2019 | |
Mô tả vật lý
| 508 pages. : illustrations ; 28 cm. | |
Phụ chú
| Include index | |
Tóm tắt
| For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, tech | |
Thuật ngữ chủ đề
| Consumer behavior | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Consumers | |
Từ khóa tự do
| Motivation research (Marketing) | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Wisenblit, Joseph | |
Địa chỉ
| 300Q12_Kho Mượn_02(3): 066413, 085730, 089868 |
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| 100 | |aSchiffman, Leon G. |
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| 245 | |aConsumer behavior / |cLeon G Schiffman; Joseph Wisenblit |
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| 250 | |a12th ed. |
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| 260 | |aNew York, NY : |bPearson, |c2019 |
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| 300 | |a508 pages. : |billustrations ; |c28 cm. |
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| 500 | |aInclude index |
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| 520 | |aFor undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, tech |
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| 541 | |aMua |
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| 650 | |aConsumer behavior |
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| 653 | |aMarketing |
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| 653 | |aConsumers |
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| 653 | |aMotivation research (Marketing) |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh - TS |
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| 691 | |aMarketing |
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| 691 | |aQuản trị kinh doanh |
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| 691 | |aKinh doanh quốc tế |
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| 692 | |aHành vi khách hàng |
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| 700 | |aWisenblit, Joseph |
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| 852 | |a300|bQ12_Kho Mượn_02|j(3): 066413, 085730, 089868 |
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