 |
ISBN
| 9781484220566 | |
DDC
| 658.4 | |
Tác giả CN
| Hernandez, Eleazar | |
Nhan đề
| Leading creative teams : management career paths for designers, developers, and copywriters / Eleazar Hernández | |
Thông tin xuất bản
| Berkeley, California : Apress, 2017 | |
Mô tả vật lý
| 229 pages. ; cm. | |
Tóm tắt
| Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. | |
Từ khóa tự do
| Sales-marketing | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Success in business | |
Từ khóa tự do
| Quản lý dự án | |
Từ khóa tự do
| Project management | |
Khoa
| Viện Thiết kế và Kinh doanh sáng tạo | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 300 | |a229 pages. ; |ccm. |
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| 520 | |aLearn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. |
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| 653 | |aMarketing |
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| 653 | |aProject management |
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| 690 | |aViện Thiết kế và Kinh doanh sáng tạo |
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