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ISBN
| 9783030266530 | |
DDC
| 792 | |
Tác giả CN
| Walmsley, Ben | |
Nhan đề
| Audience engagement in the performing arts : A critical analysis / Ben Walmsley | |
Thông tin xuất bản
| Cham, Switzerland : Palgrave Macmillan, 2019 | |
Mô tả vật lý
| xi, 248 pages. : illustrations (black and white, and colour) ; cm. | |
Tóm tắt
| This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research | |
Từ khóa tự do
| Arts du spectacle Publics | |
Từ khóa tự do
| Audiences | |
Từ khóa tự do
| Communication and the arts | |
Từ khóa tự do
| Participatory theater | |
Khoa
| Viện Thiết kế và Kinh doanh sáng tạo | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 260 | |aCham, Switzerland : |bPalgrave Macmillan, |c2019 |
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| 300 | |axi, 248 pages. : |billustrations (black and white, and colour) ; |ccm. |
|---|
| 520 | |aThis book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research |
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| 653 | |aCommunication and the arts |
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| 653 | |aParticipatory theater |
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| 690 | |aViện Thiết kế và Kinh doanh sáng tạo |
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