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Leading creative teams : management career paths for designers, developers, and copywriters / Eleazar Hernández
Berkeley, California : Apress, 2017
229 pages. ; cm.
Ký hiệu phân loại (DDC): 658.4
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary.
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