Dòng Nội dung
1
Content marketing strategies for dummies /Stephanie Diamond.
Hoboken, NJ : John Wiley & Sons, Inc., 2016
xii, 386 pages : illustrations ;23 cm.
Ký hiệu phân loại (DDC): 658.872
"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
 Số bản sách: (4) Tài liệu số: (0)
2
Data visualization for dummies /Mico Yuk, Stephanie Diamond
Hoboken, NJ :John Wiley & Sons, Inc.,[2014]
xii, 236 pages :color illustrations ;24 cm.
Ký hiệu phân loại (DDC): 001.4226
Learn how to analyze and display data that makes an impact! This guide helps you explore common types of data visualization, shows you good and bad applications, and helps you use your data to give you a competitive edge.
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3
Digital marketing all-in-one for dummies / Stephanie Diamond
Hoboken, NJ : John Wiley & Sons, Inc., 2023
xxiv, 772 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.872
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers
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