Dòng Nội dung
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Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)
Cham, Switzerland : Springer, 2021
xv, 427 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 306.361
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting
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Co-creation and well-being in tourism / Antónia Correia; Metin Kozak; Juergen Gnoth; Alan Fyall editors
Cham, Switzerland : Springe, 2017
209 pages. : color illustrations
Ký hiệu phân loại (DDC): 338.4791
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.
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Quality of life and daily travel / Margareta Friman, Dick Ettema, Lars E Olsson
Cham : Springer, 2018
265 p. ; cm.
Ký hiệu phân loại (DDC): 388.4
This volume analyses the relevance of daily travel in the quality of life of individuals. It provides a broad understanding of the links between life satisfaction, well-being and travel, the importance of commuting, and different evaluations and measures to assess the experience of commuting and quality of life. Chapters in this book relate travel and quality of life to the built environment, accessibility and exclusion, travel mode choice, travel satisfaction and emotions. It brings together distinguished researchers from a variety of academic backgrounds providing conceptualizations and applications, presented as case studies, for daily travel and well-being. Findings presented in this book are highly relevant for transport planners, transport marketers, public transport authorities, and environmental professionals in the pursuit of improving people's life.
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