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China's trade, exchange rate and industrial policy structure / John Whalley
Singapore : World Scientific, 2013
vi, 356 pages : illustrations ; 24cm.
Ký hiệu phân loại (DDC): 339.5
This book aims at assessing the potential impacts of China's macro economic, trade, exchange rate and reserve management policies for industrial structure and performance. It uses data analysis and econometric methods applied to recent Chinese data. It has a special focus on the performance of the Chinese economy both during and after the 2008 global financial crisis. The book will be of interest to researchers and practitioners in governmental and international agencies both in China and outside of the country
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2
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Consumer behaviour and advertising management / Conner Acevedo
United Kingdom : ED-Tech Press, 2018
341 pages ; cm.
Ký hiệu phân loại (DDC): 659.1019
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements
individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in thefield
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3
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International business : the challenges of globalization / John J Wild; Kenneth L Wild
Harlow : Pearson, 2020
443 pages. : illustrations (colour), maps (colour) ; 28 cm.
Ký hiệu phân loại (DDC): 658
International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
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4
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5
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Package design workbook : the art and science of successful packaging / Steven DuPuis; John Silva
Beverly, Mass. : Rockport Publishers, 2011
240 pages : illustrations (chiefly color) ; 23 cm.
Ký hiệu phân loại (DDC): 741.6
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs."
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