|
Dòng
|
Nội dung
|
|
1
|
APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)
Washington, DC : American Psychological Association, 2022
xxvi, 778 pages. : illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 658.8342
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior
Số bản sách:
(1)
Tài liệu số:
(1)
|
|
2
|
Consumer behavior / Leon G Schiffman; Joseph Wisenblit
New York, NY : Pearson, 2019
508 pages. : illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.8342
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, tech
Số bản sách:
(3)
Tài liệu số:
(1)
|
|
3
|
Consumer behavior : buying, having, and being / Michael R. Solomon
Harlow, England : Pearson, 2020
640 pages. : illustrations (some color) ; 28 cm.
Ký hiệu phân loại (DDC): 658.8342
Consumer Behavior: Buying, Having, and Beingcovers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
Số bản sách:
(1)
Tài liệu số:
(0)
|
|
4
|
|
|
|
|
|