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Content marketing strategies for dummies /Stephanie Diamond.
Hoboken, NJ : John Wiley & Sons, Inc., 2016
xii, 386 pages : illustrations ;23 cm.
Ký hiệu phân loại (DDC): 658.872
"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs
Boston, Massachusetts : Harvard Business Review Press, 2012
viii, 264 pages : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 658.802
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize
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