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Business gamification for dummies /by Kris Duggan, CEO of Badgeville, and Kate Shoup.
Hoboken, N.J. :John Wiley & Sons, Inc.,[2013]
xviii, 284 pages :illustrations ;23 cm.
Ký hiệu phân loại (DDC): 658.872
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
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