Dòng Nội dung
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Advertising in tourism and leisure / Nigel Morgan; Annette Pritchard
Oxford ; Boston : Butterworth-Heinemann, 2001
376 pages. : illustrations
Ký hiệu phân loại (DDC): 659.19338
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
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An introduction to tourism / Carson L. Jenkins, Leonard J. Lickorish
London : Routledge, 2016
xii, 244 pages. : illustrations ; 25 cm
Ký hiệu phân loại (DDC): 338.4791
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
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APA handbook of consumer psychology / Lynn R. Kahle, Tina M. Lowrey, Joel Huber (editor)
Washington, DC : American Psychological Association, 2022
xxvi, 778 pages. : illustrations ; 29 cm.
Ký hiệu phân loại (DDC): 658.8342
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior
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Arts, entertainment and tourism / Howard L Hughes
Oxford ; Boston : Butterworth-Heinemann, 2000.
259 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism. Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism': *Describes the general arts and tourism background *Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment *Discusses the arts and entertainment that feature (past and present) in tourism *Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship *Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination? *Evaluates the wider effects (good and bad) on both the arts and tourism *Discusses the direction of future developments by arts and tourism organizations and for future research International text with case studies from around the world Managerial relevance but based on Academic disciplines Includes Entertainment as well as the 'high' arts.
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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr
West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016
308 pages. : illustrations ; 22 cm.
Ký hiệu phân loại (DDC): 658.0557
"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-
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