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Creativity in public relations / Andy Green; Chartered Institute of Public Relations.
London ; Philadelphia : Kogan Page, 2010
xiii, 255 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
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(2)
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4
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Handbook of organizational creativity / Michael D Mumford (editor)
London ; Waltham, MA : Elsevier/Academic Press, 2012
xvi, 737 pages. : illustrations ; 25 cm.
Ký hiệu phân loại (DDC): 650.1
Handbook of Organizational Creativity is designed to explain creativity and innovation in organizations. This handbook contains 28 chapters dedicated to particularly complex phenomena, all written by leading experts in the field of organizational creativity. The format of the book follows the multi-level structure of creativity in organizations where creativity takes place at the individual level, the group level, and the organizational level. Beyond just theoretical frameworks, applications and interventions are also emphasized. This topic will be of particular interest to managers of creative personnel, and managers that see the potential benefit of creativity to their organizations.
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5
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