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Participation marketing : unleashing employees to participate and become brand storytellers / Michael Brito
London, United Kingdom : Kogan Page Limited, 2018
xvi, 238 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 658.827
This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees
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