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All you need to know about the music business / Donald S. Passman
New York : Simon & Schuster, 2010
407 pages. : illustrations (black and white) ; 24 cm.
Ký hiệu phân loại (DDC): 780.9
All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists' songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends
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Audience engagement in the performing arts : A critical analysis / Ben Walmsley
Cham, Switzerland : Palgrave Macmillan, 2019
xi, 248 pages. : illustrations (black and white, and colour) ; cm.
Ký hiệu phân loại (DDC): 792
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research
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Leading creative teams : management career paths for designers, developers, and copywriters / Eleazar Hernández
Berkeley, California : Apress, 2017
229 pages. ; cm.
Ký hiệu phân loại (DDC): 658.4
Learn the skills you must master to assume leadership roles--creative directors, art directors, and advertising managers--on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary.
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The video games textbook : history, business, technology / Brian J. Wardyga
Boca Raton : CRC Press, 2023
478 pages. : illustrations (black and white, and colour). ; cm.
Ký hiệu phân loại (DDC): 794.8
The Video Games Textbook takes the history of video games to the next level. Coverage includes every major video game console, handheld system, and game-changing personal computer, as well as a look at the business, technology, and people behind the games.
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