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1
International business : the challenges of globalization / John J Wild; Kenneth L Wild
Harlow : Pearson, 2020
443 pages. : illustrations (colour), maps (colour) ; 28 cm.
Ký hiệu phân loại (DDC): 658
International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.
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2
International business : the challenges of globalization / John J Wild; Kenneth L Wild; Jerry C Y Han
Upper Saddle River, N.J. : Prentice Hall, 2010.
xxviii, 481 pages. : color illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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