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International business : the challenges of globalization / John J Wild; Kenneth L Wild; Jerry C Y Han
Upper Saddle River, N.J. : Prentice Hall, 2010.
xxviii, 481 pages. : color illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
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