Dòng
|
Nội dung
|
1
|
Consumer behavior / Leon G Schiffman; Joseph Wisenblit New York, NY : Pearson, 2019 508 pages. : illustrations ; 28 cm. Ký hiệu phân loại (DDC): 658.8342 For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, tech Số bản sách:
(3)
Tài liệu số:
(1)
|
2
|
Consumer behaviour / Leon G Schiffman; Joseph Wisenblit New York, NY : Pearson, 2019 xxix, 478 pages. : illustrations (chiefly color) ; 29 cm. Ký hiệu phân loại (DDC): 658.83 Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. Số bản sách:
(1)
Tài liệu số:
(0)
|
|
|
|
|