Dòng Nội dung
1
Analysing international city tourism / [editors] Josef A Mazanec; Karl W Wöber
Wien ; New York : Springer, 2010.
246 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The ability to utilise advanced research techniques and sophisticated analytical tools analysing city tourism is taken for granted. This book provides program scripts, tips on where to download software and data free of charge, discussion questions, and material for case studies.
 Số bản sách: (0) Tài liệu số: (1)
2
Consumer Psychology of Tourism Hospitality and Leisure. Geoffrey I. Crouch, Arch G. Woodside, Josef A. Mazanec editorsVolume 2 /
New York : CABI, 2017
368 p. ; cm.
Ký hiệu phân loại (DDC): 615.1
This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.
 Số bản sách: (0) Tài liệu số: (1)
3
Consumer psychology of tourism, hospitality, and leisure. [Edited by] Josef A Mazanec,...[et al.]Volume 2 /
Wallingford, Oxon, UK ; New York : CABI Pub, 2001
364 p.
Ký hiệu phân loại (DDC): 338.47910
This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 21 research reports presented in this book are organized into 5 sections that address: tourist destinations, their struggle for competitive advantage and its measurement; tourist decision processes and the choice rules consumers exhibit in evaluating tourist products; the criteria for travel market segmentation; improvements in the methods that are instrumental in detecting or building tourist segments; and the tourist's consumption experience and the recent results in service quality and satisfaction monitoring. This book is an essential reference for researchers and practitioners in the areas of marketing, tourism, hospitality, and leisure. It contains a subject index.
 Số bản sách: (0) Tài liệu số: (1)