 |
ISBN
| 9781473902541 | |
DDC
| 302.23 | |
Tác giả CN
| Ruddock, Andy | |
Nhan đề
| Exploring media research : theories, practice, and purpose / Andy Ruddock | |
Lần xuất bản
| 1st edition | |
Thông tin xuất bản
| Los Angeles : SAGE Publications, 2017 | |
Mô tả vật lý
| 303 pages. : illustrations ; 24 cm. | |
Tóm tắt
| "Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research; Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication; Identifies key areas of research, from media industries, content and events to regulation, policy and audiences; Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data' and brings theory to life throughout with a range contemporary case studies. This is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies." | |
Thuật ngữ chủ đề
| Mass media-Research | |
Khoa
| Viện Văn hóa nghệ thuật | |
Địa chỉ
| 100Q4_Kho Mượn(1): 072450 |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 24522 |
|---|
| 002 | 1 |
|---|
| 004 | D90BCA64-DFC5-4592-9151-21BAF03F15E8 |
|---|
| 005 | 202010071035 |
|---|
| 008 | 201007s2017 cau eng |
|---|
| 009 | 1 0 |
|---|
| 020 | |a9781473902541|c1182000 |
|---|
| 039 | |a20201007103550|bnghiepvu|y20201007103151|znghiepvu |
|---|
| 040 | |aNTT |
|---|
| 041 | |aeng |
|---|
| 044 | |acau |
|---|
| 082 | |a302.23|bR914|223 |
|---|
| 100 | |aRuddock, Andy |
|---|
| 245 | |aExploring media research : |btheories, practice, and purpose / |cAndy Ruddock |
|---|
| 250 | |a1st edition |
|---|
| 260 | |aLos Angeles : |bSAGE Publications, |c2017 |
|---|
| 300 | |a303 pages. : |billustrations ; |c24 cm. |
|---|
| 504 | |aIncludes bibliographical references (pages 267-295) and index. |
|---|
| 520 | |a"Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research; Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication; Identifies key areas of research, from media industries, content and events to regulation, policy and audiences; Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data' and brings theory to life throughout with a range contemporary case studies. This is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies." |
|---|
| 541 | |aMua |
|---|
| 650 | |aMass media|xResearch |
|---|
| 690 | |aViện Văn hóa nghệ thuật |
|---|
| 691 | |aTruyền thông đa phương tiện |
|---|
| 852 | |a100|bQ4_Kho Mượn|j(1): 072450 |
|---|
| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/300 khoahocxahoi/anhbiasach/24522_exploring media researchthumbimage.jpg |
|---|
| 890 | |a1|b0|c0|d0 |
|---|
| |
| Dòng |
Mã vạch |
Nơi lưu |
S.gọi Cục bộ |
Phân loại |
Bản sao |
Tình trạng |
Thành phần |
Đặt chỗ |
|
1
|
072450
|
Q4_Kho Mượn
|
302.23 R914
|
Sách mượn tại chỗ
|
1
|
|
|
|
Không có liên kết tài liệu số nào
|
|
|
|