 |
ISBN
| 9780357516300 | |
DDC
| 658.8 | |
Nhan đề
| Marketing strategy : Text and cases / O. C. Ferrell, Michael Hartline, Bryan W. Hochstein | |
Lần xuất bản
| 8th edition | |
Thông tin xuất bản
| Boston, MA : Cengage, 2022 | |
Mô tả vật lý
| xix, 536 pages : illustrations ; 28 cm. | |
Tóm tắt
| "Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies." | |
Từ khóa tự do
| Case studies | |
Từ khóa tự do
| Marketing management | |
Khoa
| Khoa Ngoại ngữ | |
Tác giả(bs) CN
| Hartline, Michael | |
Tác giả(bs) CN
| Hochstein, Bryan W. |
| |
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| 245 | |aMarketing strategy : |bText and cases / |cO. C. Ferrell, Michael Hartline, Bryan W. Hochstein |
|---|
| 250 | |a8th edition |
|---|
| 260 | |aBoston, MA : |bCengage, |c2022 |
|---|
| 300 | |axix, 536 pages : |billustrations ; |c28 cm. |
|---|
| 520 | |a"Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies." |
|---|
| 541 | |aMua |
|---|
| 653 | |aCase studies |
|---|
| 653 | |aMarketing management |
|---|
| 690 | |aKhoa Ngoại ngữ |
|---|
| 691 | |aNgôn ngữ Anh |
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| 700 | |aHartline, Michael |
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| 700 | |aHochstein, Bryan W. |
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