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  • Ký hiệu PL/XG: 338.4791 V689
    Nhan đề: Older tourist behavior and marketing tools /
ISBN 9783319477343
DDC 338.4791
Tác giả CN Vigolo, Vania
Nhan đề Older tourist behavior and marketing tools / Vania Vigolo
Thông tin xuất bản Cham, Switzerland : Springer, 2017
Mô tả vật lý 187 pages. : ill. ;
Tùng thư Tourism, hospitality & event management.
Tóm tắt This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Business
Thuật ngữ chủ đề Aging
Thuật ngữ chủ đề Older people
Thuật ngữ chủ đề Tourists
Từ khóa tự do Internet marketing
Từ khóa tự do Information technology
Từ khóa tự do Tourism
Khoa Khoa Du lịch và Việt Nam học
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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044 |asz
082|a338.4791|bV689|223
100|aVigolo, Vania
245 |aOlder tourist behavior and marketing tools / |cVania Vigolo
260 |aCham, Switzerland : |bSpringer, |c2017
300 |a187 pages. : |bill. ;
490|aTourism, hospitality & event management.
504|aIncludes bibliographical references pages 184-187
520 |aThis book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
541|aMua
650|aManagement
650|aBusiness
650|aAging
650|aOlder people
650|aTourists
653 |aInternet marketing
653 |aInformation technology
653 |aTourism
690|aKhoa Du lịch và Việt Nam học
852 |aThư Viện Đại học Nguyễn Tất Thành
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