 |
ISBN
| 9780415531856 | |
DDC
| 610.72 | |
Tác giả CN
| Whaley, Bryan B. | |
Nhan đề
| Research methods in health communication : principles and application / Bryan B. Whaley | |
Thông tin xuất bản
| New York : Routledge/Taylor & Francis Group, 2014. | |
Mô tả vật lý
| xx, 364 pages ; 23 cm | |
Tóm tắt
| This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;Causal Explication: experimental research, meta-analysis, and meta-synthesis; andCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines | |
Từ khóa tự do
| Communication in medicine | |
Từ khóa tự do
| Communication in nursing | |
Từ khóa tự do
| Communication in public health | |
Từ khóa tự do
| Truyền thông sức khỏe cộng đồng | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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|---|
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|---|
| 300 | |axx, 364 pages ; |c23 cm |
|---|
| 520 | |aThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;Causal Explication: experimental research, meta-analysis, and meta-synthesis; andCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines |
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