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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.452 B511
    Nhan đề: Good charts :
ISBN 9781633690707
DDC 658.452
Tác giả CN Berinato, Scott
Nhan đề Good charts : the HBR guide to making smarter, more persuasive data visualizations / Scott Berinato
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2016
Mô tả vật lý viii, 255 pages. : color illustrations ; 19 cm.
Phụ chú Includes index.
Tóm tắt "A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers-if you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business."
Thuật ngữ chủ đề Business presentations
Thuật ngữ chủ đề Communication in management
Thuật ngữ chủ đề Visual communication
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
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082 |a658.452|bB511|223
100 |aBerinato, Scott
245 |aGood charts : |bthe HBR guide to making smarter, more persuasive data visualizations / |cScott Berinato
260 |aBoston, Massachusetts : |bHarvard Business Review Press, |c2016
300 |aviii, 255 pages. : |bcolor illustrations ; |c19 cm.
500 |aIncludes index.
520 |a"A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers-if you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business."
541 |aQuỹ Châu Á tặng
650 |aBusiness presentations
650 |aCommunication in management
650 |aVisual communication
690 |aKhoa Quản trị Kinh doanh
690 |aQuỹ Châu Á
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1 070442 Q12_Kho Mượn_02 658.452 B511 Sách mượn về nhà 1
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