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  • Ký hiệu PL/XG: 910.684 M5929
    Nhan đề: Destination benchmarking :

ISBN 0 85199 745 7
DDC 910.684
Tác giả CN Kozak, Metin
Nhan đề Destination benchmarking : concepts, practices, and operations / Metin Kozak
Thông tin xuất bản Wallingford, UK : Cambridge, MA : CABI, 2004
Mô tả vật lý 234 p.
Tóm tắt This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.
Từ khóa tự do Benchmarking (Management)
Từ khóa tự do TRAVEL -- Museums, Tours, Points of Interest.
Từ khóa tự do Tourism -- Management.
Khoa Khoa Du lịch và Việt Nam học
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aKozak, Metin
245 |aDestination benchmarking : |bconcepts, practices, and operations / |cMetin Kozak
260 |aWallingford, UK : |bCambridge, MA : CABI, |c2004
300 |a234 p.
520 |aThis book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.
541 |aMua
653 |aBenchmarking (Management)
653 |aTRAVEL -- Museums, Tours, Points of Interest.
653 |a Tourism -- Management.
690 |aKhoa Du lịch và Việt Nam học
852 |aThư Viện Đại học Nguyễn Tất Thành
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/900 lichsuvadialy/anhbiasach/22988_destinationbenchmarking_kthumbimage.jpg
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