 |
ISBN
| 9781625271464 | |
DDC
| 658.4063 | |
Tác giả CN
| Furr, Nathan R. | |
Nhan đề
| The innovator's method : bringing the lean startup into your organization / Nathan Furr, Jeff Dyer. | |
Thông tin xuất bản
| Boston : Harvard Business Review Press,2014. | |
Mô tả vật lý
| ix, 268 pages : illustrations ; 25 cm | |
Tóm tắt
| "A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- | |
Thuật ngữ chủ đề
| Organizational effectiveness. | |
Thuật ngữ chủ đề
| Management-Technological innovations. | |
Thuật ngữ chủ đề
| Consumers' preferences. | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS / Management.-bisacsh | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS / Strategic Planning.-bisacsh | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS / Decision-Making & Problem Solving.-bisacsh | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS / Development / Business Development.-bisacsh | |
Khoa
| Khoa Quản trị Kinh doanh | |
Khoa
| Quỹ Châu Á | |
Tác giả(bs) CN
| Dyer, Jeff | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 067898-9 |
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| 04313nam a2200397 i 4500 |
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| 001 | 17884 |
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| 002 | 18 |
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| 004 | 45A1E41F-4C70-429E-9840-54CA358EB246 |
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| 005 | 201910161041 |
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| 008 | 140331s2014 maua b 001 0 eng |
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| 009 | 1 0 |
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| 020 | |a9781625271464 |
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| 039 | |a20210512093911|btainguyendientu|c20191016104118|dquyennt|y20191016102727|zquyennt |
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| 044 | |amau |
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| 082 | |a658.4063|bF989|223 |
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| 100 | 1 |aFurr, Nathan R. |
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| 245 | 14|aThe innovator's method :|bbringing the lean startup into your organization /|cNathan Furr, Jeff Dyer. |
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| 260 | |aBoston : |bHarvard Business Review Press,|c2014. |
|---|
| 300 | |aix, 268 pages : |billustrations ; |c25 cm |
|---|
| 504 | |aIncludes bibliographical references (pages [243]-250) and index. |
|---|
| 520 | |a"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- |
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| 541 | |aQuỹ Châu Á tặng |
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| 650 | 0|aOrganizational effectiveness. |
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| 650 | 0|aManagement|xTechnological innovations. |
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| 650 | 0|aConsumers' preferences. |
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| 650 | 7|aBUSINESS & ECONOMICS / Management.|2bisacsh |
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| 650 | 7|aBUSINESS & ECONOMICS / Strategic Planning.|2bisacsh |
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| 650 | 7|aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.|2bisacsh |
|---|
| 650 | 7|aBUSINESS & ECONOMICS / Development / Business Development.|2bisacsh |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
|---|
| 690 | |aQuỹ Châu Á |
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| 700 | 1 |aDyer, Jeff|c(Professor of strategy) |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 067898-9 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/17884_the innovator's methodthumbimage.jpg |
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| 890 | |a2|b0|c0|d0 |
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