thông tin biểu ghi
  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.872 D5372
    Nhan đề: Content marketing strategies for dummies /

ISBN 9781119154549
DDC 658.872
Tác giả CN Diamond, Stephanie,
Nhan đề Content marketing strategies for dummies / Stephanie Diamond.
Thông tin xuất bản Hoboken, NJ : John Wiley & Sons, Inc., 2016
Mô tả vật lý xii, 386 pages : illustrations ;23 cm.
Tùng thư For dummies
Phụ chú Includes index.
Tóm tắt "Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
Thuật ngữ chủ đề Internet marketing.
Thuật ngữ chủ đề Internet marketing.
Thuật ngữ chủ đề Social media.
Thuật ngữ chủ đề Social media.
Thuật ngữ chủ đề Target marketing.
Thuật ngữ chủ đề Target marketing.
Thuật ngữ chủ đề Marketing-Social aspects.
Thuật ngữ chủ đề Marketing-Social aspects.
Khoa Khoa Du lịch và Việt Nam học
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
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Địa chỉ 300Q12_Kho Mượn_02(3): 060747-8, 084460
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041|aeng
044|anju
082|a658.872|bD5372|223
100 |aDiamond, Stephanie,
245|aContent marketing strategies for dummies /|cStephanie Diamond.
260|aHoboken, NJ : |bJohn Wiley & Sons, Inc., |c2016
300 |axii, 386 pages : |billustrations ;|c23 cm.
490 |aFor dummies
500 |aIncludes index.
520|a"Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide."
541|aQuà tặng từ Quỹ Châu Á
650 |aInternet marketing.
650 |aInternet marketing.
650 |aSocial media.
650 |aSocial media.
650 |aTarget marketing.
650 |aTarget marketing.
650 |aMarketing|xSocial aspects.
650 |aMarketing|xSocial aspects.
690|aKhoa Du lịch và Việt Nam học
690|aKhoa Quản trị Kinh doanh
690|aQuỹ Châu Á
691|aQuan hệ công chúng
852|a300|bQ12_Kho Mượn_01|j(1): 060749
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