 |
ISBN
| 9781260169829 | |
DDC
| 658.85 | |
Tác giả CN
| Futrell, Charles M. | |
Nhan đề
| ABC's of relationship selling through service / Charles M. Futrell, Raj Agnihotri, Michael T. Krush, | |
Lần xuất bản
| 13th ed. | |
Thông tin xuất bản
| New York, NY : McGraw-Hill, 2019 | |
Mô tả vật lý
| xxxiv, 599 pages. : illustrations ; 26 cm. | |
Tóm tắt
| ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.
The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline. | |
Thuật ngữ chủ đề
| Selling | |
Thuật ngữ chủ đề
| Relationship marketing | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Agnihotri, Raj S. | |
Tác giả(bs) CN
| Krush, Michael T., | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 083423, 085727 |
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| 100 | |aFutrell, Charles M. |
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| 245 | |aABC's of relationship selling through service / |cCharles M. Futrell, Raj Agnihotri, Michael T. Krush, |
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| 250 | |a13th ed. |
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| 260 | |aNew York, NY : |bMcGraw-Hill, |c2019 |
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| 300 | |axxxiv, 599 pages. : |billustrations ; |c26 cm. |
|---|
| 520 | |aABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.
The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline. |
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| 541 | |aMua |
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| 650 | |aSelling |
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| 650 | |aRelationship marketing |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aLogistics |
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| 691 | |aMarketing |
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| 692 | |aKỹ năng bán hàng |
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| 700 | |aAgnihotri, Raj S. |
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| 700 | |aKrush, Michael T., |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 083423, 085727 |
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