TRA CỨU
thông tin biểu ghi
  • Giáo trình
  • Ký hiệu PL/XG: 658.872 S9779
    Nhan đề: Mobile commerce :
ISBN 9781606498446
DDC 658.872
Tác giả CN Swilley, Esther
Nhan đề Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley
Lần xuất bản First edition
Thông tin xuất bản New York, NY : Business Expert Press, 2016
Mô tả vật lý xvii, 71 pages. ; 23 cm.
Tùng thư Digital and social media marketing and advertising collection.
Tóm tắt Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
Thuật ngữ chủ đề Mobile commerce
Thuật ngữ chủ đề Electronic commerce
Khoa Khoa Tài chính - Kế toán
Địa chỉ 300Q12_Kho Mượn_02(2): 078555, 084101
000 00000nam#a2200000u##4500
00132684
0021
0044D3E80B3-56BE-4431-837A-D9E176B41C37
005202112280923
008211010s2016 nyu eng
0091 0
020|a9781606498446|c1616000
039|a20211228092313|bnghiepvu|c20211228091933|dnghiepvu|y20211010154049|znghiepvu
040 |aNTT
041 |aeng
044 |anyu
082 |a658.872|bS9779|223
100 |aSwilley, Esther
245 |aMobile commerce : |bhow it contrasts, challenges and enhances electronic commerce / |cEsther Swilley
250 |aFirst edition
260 |aNew York, NY : |bBusiness Expert Press, |c2016
300 |axvii, 71 pages. ; |c23 cm.
490 |aDigital and social media marketing and advertising collection.
520 |aDo you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
541 |aMua
650 |aMobile commerce
650 |aElectronic commerce
690 |aKhoa Tài chính - Kế toán
691 |aKế toán
692 |aThương mại điện tử trong Kế toán
852|a300|bQ12_Kho Mượn_02|j(2): 078555, 084101
8561|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/anhbiasach/32684_mobile commercethumbimage.jpg
890|a2|b0|c0|d0
Dòng Mã vạch Nơi lưu S.gọi Cục bộ Phân loại Bản sao Tình trạng Thành phần Đặt chỗ
1 084101 Q12_Kho Mượn_02 658.872 S9779 Sách mượn về nhà 2
2 078555 Q12_Kho Mượn_02 658.872 S9779 Sách mượn tại chỗ 1

Không có liên kết tài liệu số nào