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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.4012 G9775
    Nhan đề: Driving digital strategy :
ISBN 9781633692688
DDC 658.4012
Tác giả CN Gupta, Sunil
Nhan đề Driving digital strategy : A guide to reimagining your business / Sunil Gupta
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2018
Mô tả vật lý 267 p. ; 24 cm.
Tóm tắt Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Business planning
Thuật ngữ chủ đề Technological innovations
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
Địa chỉ 300Q12_Kho Mượn_02(2): 067531, 070476
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100 |aGupta, Sunil
245 |aDriving digital strategy : |bA guide to reimagining your business / |cSunil Gupta
260 |aBoston, Massachusetts : |bHarvard Business Review Press, |c2018
300 |a267 p. ; |c24 cm.
520 |aDigital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
541 |aSách tặng từ Quỹ Châu Á
650 |aStrategic planning
650 |aBusiness planning
650 |aTechnological innovations
690 |aKhoa Quản trị Kinh doanh
690 |aQuỹ Châu Á
852|a300|bQ12_Kho Mượn_02|j(2): 067531, 070476
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