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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.11 G8855
    Nhan đề: Startup mixology :
ISBN 9781118844380 (hardback)
DDC 658.11
Tác giả CN Gruber, Frank
Nhan đề Startup mixology : Tech Cocktail's guide to building, growing, and celebrating startup success / Frank Gruber.
Thông tin xuất bản Hoboken, New Jersey :Wiley,2014
Mô tả vật lý x, 262 pages ;24 cm
Tóm tắt "Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.Startup Mixology is first and foremost a book about turning your ideas into action. From the co-founder of media company Tech Cocktail, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here - it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is - and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.In the end, Startup Mixology is an optimistic book. You can do this - and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups"--
Tóm tắt "Startup Mixology combines 20 "key ingredients" for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to get traction with your product, and more. Lessons include: how to think like an entrepreneur, turning your ideas into action, how to build a team, launching your product, creating marketing delight, and more"--
Thuật ngữ chủ đề Technological innovations-Management.
Thuật ngữ chủ đề Entrepreneurship.
Thuật ngữ chủ đề New business enterprises-Management.
Thuật ngữ chủ đề High technology industries-Management.
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
Địa chỉ 300Q12_Kho Mượn_02(2): 060524, 060546
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020 |a9781118844380 (hardback)
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040 |aNTT
041|aeng
044|anju
082|a658.11|223|bG8855
100 |aGruber, Frank|c(Business writer)
245|aStartup mixology :|bTech Cocktail's guide to building, growing, and celebrating startup success /|cFrank Gruber.
260|aHoboken, New Jersey :|bWiley,|c2014
300 |ax, 262 pages ;|c24 cm
504 |aIncludes bibliographical references (pages 243-245) and index.
520 |a"Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams.Startup Mixology is first and foremost a book about turning your ideas into action. From the co-founder of media company Tech Cocktail, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here - it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done.Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is - and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media.In the end, Startup Mixology is an optimistic book. You can do this - and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups.Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses.In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups"--|cProvided by publisher.
520 |a"Startup Mixology combines 20 "key ingredients" for starting, growing and running a business. The book is comprised of actionable items, mixed in with stories from successful entrepreneurs and companies. It will answer questions that entrepreneurs have when starting up, from structural questions to how to get traction with your product, and more. Lessons include: how to think like an entrepreneur, turning your ideas into action, how to build a team, launching your product, creating marketing delight, and more"--|cProvided by publisher.
541|aQuà tặng từ Quỹ Châu Á
650 |aTechnological innovations|xManagement.
650 |aEntrepreneurship.
650 |aNew business enterprises|xManagement.
650 |aHigh technology industries|xManagement.
690|aKhoa Quản trị Kinh doanh
690|aQuỹ Châu Á
852|a300|bQ12_Kho Mượn_02|j(2): 060524, 060546
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/anhbiasach/12734_startup mixologythumbimage.jpg
890|a2|b0|c0|d0
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