 |
ISBN
| 9781260287257 | |
DDC
| 658.8 | |
Tác giả CN
| Peter, J. Paul | |
Nhan đề
| A preface to marketing management / J Paul Peter; James H Donnelly | |
Lần xuất bản
| 15th ed. | |
Thông tin xuất bản
| New York : McGraw-Hill Education, 2019 | |
Mô tả vật lý
| xiv, 270 pages. : illustrations ; 26 cm. | |
Tóm tắt
| Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. | |
Thuật ngữ chủ đề
| Marketing-Management | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Donnelly, James H. | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 084430, 088270 |
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| 082 | |a658.8|bP4781|223 |
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| 100 | |aPeter, J. Paul |
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| 245 | |aA preface to marketing management / |cJ Paul Peter; James H Donnelly |
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| 250 | |a15th ed. |
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| 260 | |aNew York : |bMcGraw-Hill Education, |c2019 |
|---|
| 300 | |axiv, 270 pages. : |billustrations ; |c26 cm. |
|---|
| 520 | |aPreface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. |
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| 541 | |aMua |
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| 650 | |aMarketing|xManagement |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aLogistics |
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| 691 | |aMarketing |
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| 692 | |aQuản trị Marketing |
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| 700 | |aDonnelly, James H. |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 084430, 088270 |
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084430
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658.8 P4781
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088270
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